Young marketers compete in national competition
Apr 30, 2015
Members of the Delaware Valley University chapter of the National Agri-Marketing Association (NAMA) participated in a national marketing competition held April 15 through April 16 in Kansas City, Missouri.
“Every team participating in the marketing competition does an excellent job of developing a thorough marketing plan, a process that takes most teams the majority of the academic year to complete,” said Randy Happel, NAMA Careers Committee Chair. “This competition is a great opportunity for marketing students to put their education into practice. Each year I am amazed by the talent of these teams. They’re truly an awesome group that we hope will continue in Ag marketing as they begin their professional careers.”
The DelVal team had 11 students involved with this year’s project to market “Pinkies Up” Cool-It Coffee, a locally roasted low acid and naturally sweet coffee. The team spent the last several months conducting market research, writing the marketing plan and developing a presentation.
Students decide on a project and develop a plan to successfully bring the product or service to the marketplace. In developing their marketing plan, students follow the same practices and principles used by today’s marketing professionals. Teams submit a written plan summary prior to the competition and then make a formal presentation of their marketing plan to a panel of judges at the competition. The judges’ panel consists of marketing and agribusiness professionals.
Overall, 28 student NAMA chapters participated in the marketing competition. The competition is part of the National Agri-Marketing Association’s annual conference and trade show. Nearly 400 student members attended the conference.
“The marketing competition is a great learning experience for these students and provides them with some really good practical experience,” said Happel.