DelVal students attend events and conferences about the floral design industry

Apr 02, 2012

Floral Society members visit Pennock Floral Distributors in Philadelphia for a design show on weddings. Mark Wade, Elizabeth Burkett, Tessa Masi, Christie Berthiaume and Annaliese Gancarz.

Members of the Floral Society, a student organization at DelVal, have been furthering their knowledge of the floral design industry by attending events and conferences. In March, the group traveled to Massachusetts and Philadelphia to attend educational events and network.

Members learned about topics such as sympathy flowers, wedding and party trends, establishing a comfortable relationship between the client and designer, getting started in floral design and more.

“The members took back new design techniques and ideas, and a sense of pride knowing that they took their first steps into the floral industry,” said Floral Society President Mark Wade, a freshman ornamental horticulture major.

Four members from the group traveled to Sturbridge, Mass., from March 10-11 for the Northeast Floral Expo, a national florist trade show that is sponsored by the Connecticut Florists Association.

At the Expo, the Floral Society attended two seminars hosted by the American Institute of Floral Designers, a leading nonprofit dedicated to setting, maintaining and recognizing standards for excellence in the floral design industry.

One seminar focused on modern wedding and party trends. The other discussed floral design for sympathy and celebration of life work.

The students also spoke with people from companies in Massachusetts, Connecticut, Rhode Island, New York, and New Hampshire at the expo and learned about how the wholesale end of the industry operates.

They met up with a grower from New York who talked to them about the number of floral designers who own shops and as well as how to get hands-on work experience learning to produce their own flowers.

Six students from the group visited Philadelphia March 21 for a floral design show that focused on weddings sponsored by the Delaware Valley Florist Association. The students learned about new trends in the industry and ways to make to the bride and bridal party feel more comfortable with the designer.

Floral designers, Ron Mulray and Adriene Presti, presented at the event.

The students visited a wholesale supply and product market and a giant walk-in flower cooler at the Philadelphia event.

Members had a chance to network with designers in the area to discuss future employment opportunities and to get career advice.

“We hope to attend more demonstrations and seminars to further our knowledge of design as well as retail sales,” said Wade of the club’s  plans.