News Website Redesign

Apr 17, 2012

Back in Fall of 2010, we began work on a huge piece of DelVal's strategic plan. We are realizing a new institutional identity, and a big part of that is our website,

We hired the Karma Agency out of Philadelphia in 2010 to partner with us in realizing a new institutional identity. We are repositioning and rebranding the school.

Knowing that 100% of students go to the website to learn about us, we knew was a key component of this work.

In the Fall of 2011, we looked for a web design agency to present an approach for redesigning With their work on higher ed websites like Harvard, Georgetown and the Maryland Institute College of Art,we selected Happy Cog, an industry leading web design studio with locations in New York, NY, Philadelphia, PA, and Austin, TX.

Being teachers themselves, Happy Cog is a good partner for DelVal to collaborate with. In February, 2012, they came to DelVal to lead a workshop with administration, staff, faculty and students. Over 50 people have been involved in the process of discovering what needs to be for the various audiences it serves: prospective students, parents and families, current students, alumni, press and media, community and college partners, and faculty and staff.

In the Fall of 2012, a new will launch. This site will be best-in-class in higher education web design, and will focus on the people of DelVal. Happy Cog recently said "We have met and collaborated with DelVal staff, faculty, and students. Through these interactions we have experienced DelVal's vibrant and welcoming community, and its passion for making DelVal an exemplary place to learn and grow."


Students, staff and faculty at the web redesign kickoff meeting

This experience and the workshops and activities Happy Cog leads us through will help realize a website that will communicate the DelVal story for years to come.