Kevin Roberts ’12, veteran and entrepreneur, is in his dream job: running a laundromat.
by Madison Moore '15
Roberts owns The Laundry Room and its three locations in Warminster, Pa., Doylestown, Pa. and recently, Lambertville, N.J. His laundromats take the name to a whole new level, focusing on sustainability and giving the customer a great experience.
Before coming to DelVal, Roberts served in the Air Force from 2005 to 2009 as a helicopter flight engineer. Using his military benefits, he earned his associate degree in aviation operations in 2007 from the Community College of the Air Force and then, went on to earn his bachelor’s degree in political science in 2009 from Thomas Edison State College.
Being in the military made him realize he wanted to be his own boss. So, when his enlistment ended in 2009, he earned his MBA in entrepreneurship at DelVal.
Roberts grew up in Doylestown and the convenience factor of the University was appealing to him, but it was because DelVal is a part of the Yellow Ribbon Program that he decided to apply.
“[The University] cherishes veterans,” said Roberts. “Not many schools had the spirit of embracing veterans, but DelVal sets the standard of it.”
While he was in school, Roberts took over the old EZ Laundromat in Warminster in 2011. He had the help of his professors and applied what he was learning in class as he transformed the laundromat into a cleaner, more inviting business.
Roberts said that the professors at DelVal were helpful while he was in school and even after he graduated. He continues to keep in touch with adjunct MBA program teacher Lance Hill who has played a role in Roberts’ success with the laundromat business.
“Those are the types of relationships you expect from a small school,” said Roberts. “You’re not just a number.”
Hill recognized Roberts’ diligence and he pulled him aside and helped him “understand how to acquire a business.”
“He always has a plan in place before he makes a move,” said Hill. “He will be very successful.”
Roberts wanted to make his business like a laundry room in someone’s house, not the “nasty, stereotypical laundromat” that people think of when they hear the term.
He said utilities are important to laundromats, which is why he makes sure The Laundry Room’s locations focus on sustainability, and also include free Wi-Fi, charging stations, TVs with cable, ATM machines and ENERGY STAR machines for convenience.
Roberts wants to keep the laundromats close together so he can develop a brand where people will know what to expect when they visit any of The Laundry Room locations.