Social media use is widespread in our society today. Two-thirds of Americans who use the Internet are active on Facebook, Google+, LinkedIn or another social platform. How can business leaders, professionals and small business owners leverage social media to make a greater impact? How can executives, human resources professionals, marketing, public relations and communication professionals, educators, and small business owners incorporate social media into their work to increase their competence and improve their marketability in today’s competitive market?
The Social Media Management Certificate is designed to help business leaders and professionals develop greater fluency and competency in using social media to accomplish organizational goals and influence favorable outcome, adding a new and necessary skill set for career development and advancement.
*Students completing all three six-week courses are eligible for the Certificate.
Instructor: Chuck Hall, a communication, marketing and social media professional with nearly 30 years of experience. He is the principal of the consulting firm Your Marketing Exec, LLC and C Social Systems.
Social Media in Professional Practice
Explore, share and learn about social media with the specific lenses of your profession. Customized instruction will cover topics of interest to those working in executive leadership, human resources, marketing, education and training, small business, and community food and farming positions.
- Create a comprehensive presentation on the state of social media for your industry.
- Publish your presentation in social media and elicit feedback from allied professionals beyond the scope of the class.
- Receive individual professional guidance from the course leader as well as peer.
Course # PRD741-001
- No. of Sessions 6
- Day(s): Thursdays
- Dates: May 9-June 13
- Times: 6-9 p.m.
- Location: Allman 204
- Tuition: $395
Online offering fall 2013
Essentials of Social Media
Applied Social Media Management Social Media in Professional Practice
Fall dates and times will be released soon. Let us know if you would like to be notified when they become available.
To enroll in any of these courses complete the registration form or call 215-489-4848.