This selection of courses is designed to help enhance your brand image and web presence. Courses are designed for the small business owner, nonprofit manager or public relations professional.

 

Developing an Income Stream in Retirement

Learn how you can take what you are passionate about and turn it into income you can enjoy in your retirement. Designing a “kitchen table” business that suits your lifestyle, the “information business” model, packaging and merchandising your intellectual property and more will be covered.

Instructor: Jim Donovan, author and coach

Course # LLL101-001
No. of sessions: 2
Days: Wednesdays
Dates: June 12, 19
Times: 6:30-8:30 p.m.
Location: Main Campus
Tuition: $89

 

Brand Marketing 101

Whether you are starting a business, or need to give an established business a “marketing shot in the arm,” this class is designed to give you the tips and tricks you need to make solid marketing decisions by using the power of BRAND to improve your marketing strategies and ultimately bring in more clients and/or customers.

We will cover:
• The power of BRAND, logo vs brand and target market research
• Traditional marketing such as print, radio, media and public relations
• The role of websites, CMS, e-newsletters and (SEO) search engine marketing
• Social media, how to start an online conversation with your potential customer
• The role of networking, and word of mouth advertising

Instructor: Chanin Milnazik, principal, Brown Dog Design

Course # PDR747-001
No. of sessions: 6
Days: Mondays
Dates: May 13, 20, June 3, 10, 17, 24 (no class may 27)
Times: 6-9 p.m.
Location: Main Campus
Tuition: $176


How To Get More Business From Your Website

Between “geek speak” and the language used around marketing, the average business owner can become baffled by the new technology and its terminology! This class will empower the novice to understand marketing’s best practices as it relates to websites and social media. Participants will enhance their ability to discuss website needs with developers/designers/writers with an informed perspective. Business people who are “hands on” with their website will get a foundation in the marketing and web language they need to know.

The course will cover:
• The five components of an effective website
• Basic knowledge of SEO (search engine optimization)
•“Call to action” and how it can help you gain more customers
• Key questions your content should answer
• The growing role of social media in your marketing

Instructors: Jenn Phillips April, copywriter web consultant and Rick Toones, videographer and digital media thought leader

Course # PRD748-001
No. of sessions: 4
Days: Tuesdays
Dates: May 14, 21, 28, June 4
Times: 6:30-8:30 p.m.
Location: main Campus
Tuition: $129

 

SEO 101

For business owners, non-profit managers who want to get more customers or clients from their website. This course will walk you through the basics of SEO (search engine optimization) so you understand the words to use to bring prospects to your website and turn them into customers.

Topics covered include:
• Finding good keywords
• Refining your keyword research and what to do with them
• Content for the web and how to create it
• The role link building plays
• Claiming your listings
• An integrated approach with social media

Students should be comfortable on a computer and searching the web. Laptops are optional.
Instructor: Jenn Phillips April, copywriter web consultant

Course # PRD752-001
No. of sessions: 3
Days: Tuesdays
Dates: June 11, 18, 25
Times: 6:30-8:30 p.m.
Location: Main Campus
Tuition: $97

 

Shoot Better Video

Learn the basics of shooting good video from a seasoned pro with more than 50 Super Bowl commercials and an Emmy nomination. The camera is only one part of shooting better video; you’ll learn how to get the best video for your money whether for personal or professional use. Topics covered include: storyboarding, equipment, shooting techniques, editing, distribution and legal issues.

Instructor: Rick Toones, videographer and digital media thought leader

Course # PRD751-001
No. of sessions: 5
Days: Thursdays
Dates: May 23, 30, June 6, 13, 20
Times: 6:30-8:30 p.m.
Location: Main Campus
Tuition: $156

 

Path To Business Success: Building Relationships

In today’s world, less emphasis is placed on communicating with others face to face, while communicating electronically via email, text, Facebook, etc. have become the norm. This course is designed to help participants understand how to develop face-to-face relationships that are so important to succeed in the business world. The course will cover: image, body language, impressions, business etiquette and networking skills and goals.

Instructor: Dave Thompson

Course # PRD755-001
No. of sessions: 2
Days: Thursdays
Dates: May 23, 30
Times: 6:30-8:30 p.m.
Location: Main Campus
Tuition: $49

 

Grant Writing: Preparing Your First Proposal—Online!

An introduction to the basic skills, principles, and techniques of successful grant writing. Utilizing the skills taught and resources offered throughout the course, you will craft a competitive grant proposal ready to be submitted to the funder of your choice.

You will:
• Prepare a grant proposal to include: summary, background, statement of need, goals and objectives, project design and methods, sustainability, assessment, community impact, budget, budget justification, and cover letter.
• Locate available funding opportunities, with special emphasis on locally available and free resources.
• Develop the skills needed to develop competitive grant proposals on their own.
• Prepare a complete grant proposal for your project/funder of choice.

Instructor: Raquel Braemer, MS, AFP

Course # PRD749-900
Dates: May 20-August 2
Location: online
Tuition: $289

 

To enroll in any of these courses complete the registration form or call 215-489-4848.