SOCIAL MEDIA MANAGEMENT ONLINE CERTIFICATE
Social media use is widespread in our society today. Two-thirds of Americans who use the Internet are active on Facebook, Google+, LinkedIn or another social platform. How can business leaders, professionals and small business owners leverage social media to make a greater impact? How can executives, human resources professionals, marketing, public relations and communication professionals, educators, and small business owners incorporate social media into their work to increase their competence and improve their marketability in today’s competitive market?
The Social Media Management Certificate is designed to help business leaders and professionals develop greater fluency and competency in using social media to accomplish organizational goals and influence favorable outcome, adding a new and necessary skill set for career development and advancement. For a complete program outline contact the Office of Continuing Education at 215.489.4848.
Prerequisite: Basic knowledge of Twitter, Facebook and LinkedIn are required. Your accounts must be set up prior to the start of class.
Instructors: Chuck Hall, a communication, marketing and social media professional with nearly 30 years of experience. He is the principal of the consulting firm Your Marketing Exec, LLC and C Social Systems. Jen Phillips April, copywriter and web consultant.
Course # PRD745-900
No. of Sessions: Online
Date(s): January 27-April 14
SOCIAL MEDIA IN PROFESSIONAL PRACTICE
Explore, share and learn about social media with the specific lenses of your profession. Customized instruction will cover topics of interest to those working in executive leadership, human resources, marketing, education and training, small business, and community food and farming positions.
Course # PRD741-001
No. of Sessions: 6
Date(s): January 7, 14, 21, 28 and February 4, 11
Times: 6-9 p.m.
Location: Feldman 101