Digital Design Academy (ages 14-16, June 26-30)

**CAMP IS CLOSED** 

Is your teen looking for hands-on, dynamic and fun experience using multiple graphic design mediums to establish and promote a brand identity? Participants will develop the skills needed to create and present an advertising campaign. The advertising field today communicates with a target audience through many other adverting vehicles than just traditional print and broadcast. Brand recognition through guerilla marketing, the digital age of advertising, and interactive and viral advertising are now considered mainstream media when communicating to a select population.

Teens will develop and improve graphic design skills when they use a multitude of media arts software (Illustrator®/Photoshop®/Final Cut®/Garageband®) to create an advertising campaign for an assigned product. Participants will use creative and strategic methods to develop, produce, film and edit a 60-second commercial, a magazine, a billboard print ad, and a 30-second radio spot. Upon completion, each part of the process will tie together to create a cohesive campaign. The Digital Design Academy takes place in DelVal’s state-of-the-art media lab where students will be working on Mac computers running the latest software.

$299 program cost + $40 fee

About the Instructor

Since 1999, Douglas McCambridge has been working as a graphic designer, freelance and studio illustrator, and photographer. His clientele includes a diverse array of businesses and organizations, both large and small.

McCambridge received his B.F.A. from Kutztown University. After working in advertising and publication design in the Philadelphia area, it was time to open his own studio in upper Bucks County and obtain an M.F.A. in graphic/advertising design at the Marywood University. On completion of his M.F.A., McCambridge began teaching graphic design, photography, video production and art foundations at numerous local colleges and universities. He started with DelVal as an adjunct in January 2010 and as a full-time instructor in August 2014.

His primary design interest relates to identity. Whether working for clients or engaged with students in the classroom, the work he creates and the message delivered addresses the need for more sustainable solutions to design problems. His work has been exhibited in galleries nationwide as well as honored and published by the APEX Design Awards, Print Magazine and Rockport Publishing.

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