Starting, growing and marketing your business
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Farmers Market: Becoming a Vendor
Does your weekend routine include a trip to the local farmers market for tasty treats, fresh fruit and vibrant vegetables of all sorts? Supporting local artisans is good for the community and the soul.
If you’ve dreamt about selling the crafts and home-grown produce your friends rave about at the local market, this course can help you get started. Or you are a farmer who would like to expand your marketing opportunities, here is your chance to enhance your entrepreneurial skills.
This three-day course provides a detailed look at the business of farmers markets, helps you decide if it’s right for you, and learn what it takes to become a successful farmers market vendor.
At the end of the course students should be able to:
- Identify and describe the current landscape of farmers markets in the Philadelphia five-county geographic.
- Summarize the economic impact of farmers markets
- Describe the vendor mix
- Attend local farmers market with “vendor lenses”
- Determine whether a farmers market is the right place to start or grow their business
An optional class visit to the Doylestown Farmers Market is scheduled for Saturday, March 25 after class.
PRD 160 001
- Saturday, March 18, 2017, 9-10:30 a.m.
- Saturday, March 25, 2017, 9-10:30 a.m.
- Saturday, March 25, 2017, 10:30 a.m.-?
Delaware Valley University
Charisse R. McGill
Charisse R. McGill coordinates day-to-day market operations including on-site staffing, the SNAP program oversight, market budget projections, expenditures authorization, newsletter distribution, social media management, the market information table coordination and staffing. Additionally, she handles vendor relations, strategic marketing, committee activities and monthly board reports. McGill has been asked to speak on the topic of the local food economy on various platforms and in November 2015, was appointed to the Pennsylvania Farmers' Market Manager Advisory Committee by the Penn State Cooperative Extension.
Starting Up and Marketing Your Own Business
Owning your own business is a dream for many people, find out if you have what it takes and what is truly involved in branding and marketing your own small business or franchise. Gain an overall understanding of what it takes to open and succeed in a small business today: role of websites, online newsletters and search engine marketing (SEO), utilizing social media, networking, and word of mouth advertising. Major topics that will be covered are:
- The entrepreneurial “spirit” and beginning steps to opening a business
- Marketing, branding and target market research
- Getting and keeping customers
- Future growth of the business
PRD 731 001
- Look for another session coming soon! (last offered spring 2015),
Delaware Valley University, Main Campus
Chanin Milnazik, principle, Brown Dog Design
Visit Brown Dog Design's website