Starting, growing and marketing your business

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Brand Marketing 101
Mobile Marketing
Social Media in Marketing: Getting Started
Starting Up and Marketing Your Own Business

Brand Marketing 101

Whether you are starting a business, or need to give an established business a “marketing shot in the arm,” this class is designed to give you the tips and tricks you need to make solid marketing decisions by using the power of BRAND to improve your marketing strategies and ultimately bring in more clients and/or customers. We will cover:

  • The power of BRAND, logo vs brand and target market research
  • Traditional marketing such as print, radio, media and public relations
  • The role of websites, CMS, e-newsletters and (SEO) search engine marketing
  • Social media, how to start an online conversation with your potential customer
  • The role of networking, and word of mouth advertising

Course #
PRD 747 003

Class Meetings

  • Monday, June 2, 2014, 6-9 p.m.
  • Monday, June 9, 2014, 6-9 p.m.
  • Monday, June 16, 2014, 6-9 p.m.
  • Monday, June 23, 2014, 6-9 p.m.
  • Monday, June 30, 2014, 6-9 p.m.

Location
Delaware Valley College, Main Campus

Tuition
$146

Instructor
Chanin Milnazik, principle, Brown Dog Design

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Mobile Marketing

Come discover how mobile marketing can work for you. You will learn the basics of mobile marketing and get an overview of all the ways it can benefit your company including evaluating market size to determine your mobile marketing needs. You will learn how to use mobile marketing to increase awareness and revenue. Methods include: Quick Response (QR) Codes, Short Message Services (SMS or Texting), Social Media, Mobile and Location-Based Services and many more.

Course #
PRD 743 001

Class Meetings

  • Tuesday, June 24, 2014, 6-8 p.m.
  • Thursday, June 26, 2014, 6-8 p.m.

Location
Delaware Valley College, Main Campus

Tuition
$59

Instructor
Richard Reinhardt, CEO R Mobile Marketing

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Social Media in Marketing: Getting Started

This course is designed to help professionals expand their marketing knowledge and reach customers through the use of online social media tools. During this course you will learn to build and maintain a Twitter, Facebook, LinkedIn and other social media accounts for use in marketing and advertising your business or products.

Course #
PRD 760 001

Prerequisites

Basic computing skills are a plus but are not required.

Class Meetings

  • Tuesday, May 27, 2014, 6-9 p.m.
  • Tuesday, June 3, 2014, 6-9 p.m.
  • Tuesday, June 10, 2014, 6-9 p.m.

Location
Delaware Valley College, Main Campus

Tuition
$159

Instructor
Richard Reinhardt, CEO R Mobile Marketing

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Starting Up and Marketing Your Own Business

Owning your own business is a dream for many people, find out if you have what it takes and what is truly involved in branding and marketing your own small business or franchise. Gain an overall understanding of what it takes to open and succeed in a small business today: role of websites, online newsletters and search engine marketing (SEO), utilizing social media, networking, and word of mouth advertising. Major topics that will be covered are:

  • The entrepreneurial “spirit” and beginning steps to opening a business
  • Marketing, branding and target market research
  • Getting and keeping customers
  • Future growth of the business

Course #
PRD 731 001

Class Meetings

  • Monday, March 2, 2015, 6-9 p.m.
  • Monday, March 9, 2015, 6-9 p.m.
  • Monday, March 16, 2015, 6-9 p.m.
  • Monday, March 23, 2015, 6-9 p.m.

Location
Delaware Valley College, Main Campus

Tuition
$149

Instructor
Chanin Milnazik, principle, Brown Dog Design

Brown Dog Design

Download the Registration Form