Starting, growing and marketing your business

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Brand Marketing 101
Farmers Market: Becoming a Vendor
Mobile Marketing
Social Media in Marketing: Getting Started
Starting Up and Marketing Your Own Business

Brand Marketing 101

Whether you are starting a business, or need to give an established business a “marketing shot in the arm,” this class is designed to give you the tips and tricks you need to make solid marketing decisions by using the power of BRAND to improve your marketing strategies and ultimately bring in more clients and/or customers. We will cover:

  • The power of BRAND, logo vs brand and target market research
  • Traditional marketing such as print, radio, media and public relations
  • The role of websites, CMS, e-newsletters and (SEO) search engine marketing
  • Social media, how to start an online conversation with your potential customer
  • The role of networking, and word of mouth advertising

Course #
PRD 747 003

Class Meetings

  • Look for another session coming soon! (last offered summer 2014),

Location
Delaware Valley College, Main Campus

Cost
$146

Instructor
Chanin Milnazik, principle, Brown Dog Design

Download the Registration Form


Farmers Market: Becoming a Vendor

Does your weekend routine include a trip to the local farmers market for tasty treats, fresh fruit and vibrant vegetables of all sorts? Supporting local artisans is good for the community and the soul.

If you’ve dreamt about selling the crafts and home-grown produce your friends rave about at the local market, this course can help you get started. Or you are a farmer who would like to expand your marketing opportunities, here is your chance to enhance your entrepreneurial skills.

This three-day course provides a detailed look at the business of farmers markets, helps you decide if it’s right for you, and learn what it takes to become a successful farmers market vendor.

Learning Objective
At the end of the course students should be able to:

  • Identify and describe the current landscape of farmers markets in the Philadelphia five-county geographic.
  • Summarize the economic impact of farmers markets
  • Describe the vendor mix
  • Attend local farmers market with “vendor lenses”
  • Determine whether a farmers market is the right place to start or grow their business

An optional class visit to the Doylestown Farmers Market is scheduled for Saturday, October 1.

Course #
PRD 160 001

Class Meetings

  • Tuesday, September 27, 2016, 6-8:30 p.m.
  • Thursday, September 29, 2016, 6-8:30 p.m.
  • Saturday, October 1, 2016, TBD

Location
Delaware Valley University

Cost
$79

Instructor
Charisse R. McGill

Charisse R. McGill coordinates day-to-day market operations including on-site staffing, the SNAP program oversight, market budget projections, expenditures authorization, newsletter distribution, social media management, the market information table coordination and staffing. Additionally, she handles vendor relations, strategic marketing, committee activities and monthly board reports. McGill has been asked to speak on the topic of the local food economy on various platforms and in November 2015, was appointed to the Pennsylvania Farmers' Market Manager Advisory Committee by the Penn State Cooperative Extension.

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Mobile Marketing

Come discover how mobile marketing can work for you. You will learn the basics of mobile marketing and get an overview of all the ways it can benefit your company including evaluating market size to determine your mobile marketing needs. You will learn how to use mobile marketing to increase awareness and revenue. Methods include: Quick Response (QR) Codes, Short Message Services (SMS or Texting), Social Media, Mobile and Location-Based Services and many more.

Course #
PRD 743 001

Class Meetings

  • Look for another session coming soon! (last offered summer 2014),

Location
Delaware Valley College, Main Campus

Cost
$59

Instructor
Richard Reinhardt, CEO R Mobile Marketing

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Social Media in Marketing: Getting Started

This course is designed to help professionals expand their marketing knowledge and reach customers through the use of online social media tools. During this course you will learn to build and maintain a Twitter, Facebook, LinkedIn and other social media accounts for use in marketing and advertising your business or products.

Course #
PRD 760 001

Prerequisites

Basic computing skills are a plus but are not required.

Class Meetings

  • Look for another session coming soon! (last offered summer 2014),

Location
Delaware Valley University, Main Campus

Cost
$159

Instructor
Richard Reinhardt, CEO R Mobile Marketing

Download the Registration Form


Starting Up and Marketing Your Own Business

Owning your own business is a dream for many people, find out if you have what it takes and what is truly involved in branding and marketing your own small business or franchise. Gain an overall understanding of what it takes to open and succeed in a small business today: role of websites, online newsletters and search engine marketing (SEO), utilizing social media, networking, and word of mouth advertising. Major topics that will be covered are:

  • The entrepreneurial “spirit” and beginning steps to opening a business
  • Marketing, branding and target market research
  • Getting and keeping customers
  • Future growth of the business

Course #
PRD 731 001

Class Meetings

  • Look for another session coming soon! (last offered spring 2015),

Location
Delaware Valley University, Main Campus

Cost
$149

Instructor
Chanin Milnazik, principle, Brown Dog Design

Visit Brown Dog Design's website

Download the Registration Form